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Lewes, Delaware
Jim's Towing Service
February 4, 1994     Cape Gazette
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February 4, 1994

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38 - CAPE GAZETTE, Friday, February 4 - February 10, 1994 Edward James owners embark upon mission to transform women for business world By Trish Vernon Leo Chisholm and Edward Bil- ly are the owners of Hair by Edward James on Rt. 1 near Rehoboth Beach, which has been on the "cutting edge" of trends in style since it opened a decade ago. Lately, the proprietors have been branching out into more than hair, face and nail creations. Through their volunteer work with the Miss Delaware Pageant over the years, they are evolving into a venture in an effort to ensure a woman is putting her best foot forward in any situation. Along with cosmeticians Kathy Martin and Jeane Braun, they are endeavoring to polish women, through their hair, makeup, cloth- ing, poise and articulation which will give them the edge. "On one hand I have a large clientele of women, some in mid- dle age who may be entering the work force for the first time, now that their children are older, for instance, and they are frightened. Then there are others who have just graduated from college and are also entering the work force and I realized they could use some assistance looking and acting their best for a job interview or 6ven a promotion," Chisholm said. Between their work sculpting the young women for the Miss Delaware Pageant (that even includes designing their gowns, one of which won rave reviews in a New York newspaper following .last year's pageant) and listening to women's concerns when they come into the salon, they have begun offering full consultations. A new hairdo and manicure don't insure instant success in the marketplace, especially for the novice. The duo also will go as far as accompanying women on shopping trips -- to New York or Washington, if necessarym to help them choose flattering styles in becoming shades which will enhance their images when they apply for employment. ACK-LINGO REALTOR SALES' RENTALS' APPRAISALS "LIST WITH LINGO" Trish Vernon photo Leo Chisholm (I) and Edward Billy display a suit that will be worn by a scholarship pageant contestant. "Most people don't realize that a male perceives the color yellow as much stronger, while women don't like red or a combination of red and black on another woman because it is intimidating," Chisholm explained. "So we look into what type of job the person is applying for and even try to find out who will be doing the interviewing and outfit them accordingly. You need to find the balance between being perceived as too feminine or too strong." They also work on creating pos- itive professional body language, such as carriage and shoulder alignment. Even women who have held careers for some time can use advice, and that advice can differ drastically from than that given to women who are novices. "If you are with a finn and want to grow, you can use intimidation to some extent, as well as certain colors to assert authority. Even those who work in conservative fields such as banking need to make a person- al statement through their acces- sories, such as a signature piece of jewelry or scarf," Chisholm con- tinued. They also take into considera- tion the geographic differences in what is perceived as stylish in one area and out of place in another. Delaware, for instance, has a decidedly conservative bent, due to the many conservative corpora- tions, as compared to some place like Florida, often frequented by New Yorkers who are more com- fortable with glitter than First Continued on Page 40 REHOBOTH LEWES ILLSBORO 246 REHOSOIH AVEmlE 1240 KmGs HwY 234W. 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WITH HOME PUICHASEII[ ,-|_!] Site Selection and Design ...b Budget and Financing "  Construction of Custom Homes , = New D -"] This seminarwillbepresentedfree Construction & Real Estate  to individuals and couples . who wish to build a custom home RESERVATIONS REQUIRED (302) 227-5754 Boardwalk Builders, Inc. 3733 Highway One, Rehoboth, DE 19971 J Subscribe today to the Cape Gazette J d"