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Lewes, Delaware
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February 24, 2006     Cape Gazette
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February 24, 2006

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30 - CAPE GAZETTE - Friday, Feb. 24 - Monday, Feb. 27, 2006 n v ll welcome A lone manufactured home in ~alTleUS The Grove park housed the chain- multitudes of visitors ber's administration for the past two-and-a-half years. The tempo- By Kevin Spence rary structure was originally sup- Cape Gazette staff posed to accommodate the cham- A campus to welcome ber's needs for only six months. Rehoboth Beach visitors is being City and state officials intro- created alongside the Lewes- duced the new 1,200-square-foot Rehoboth Canal near the city's administration building, which entrance - a proper location for a will include the chamber's new new Rehoboth Beach-Dewey offices Wednesday, Feb. 22. The Beach Chamber of Commercechamber building is located adja- building. Beach-Dewey Beach Chamber of announced its annual 2006 budget of ant is established in 1940, has 1,115 319, or 91 percent, are chamber members. $411,000 is budgeted for tourism and Attic & Garage Sale in February, and the ,v/sgtors New York state and Pennsylvania lead visitation for information. Ohio,DistriC follow. accom~'~~ they stay lhotels and bed-and-breakfasts with more than 5 ~rcent returns to the state i ~f ~ch replenishment 1 ~rcent goes to the Delaware Tourism Office to ~ket the state 1 ~cent is divided back to the offices of Southern " Tourism and returned tothe ZiP codes from whe~'~ the tax originated. Of the last 1 percent, roughly $250,000 is returned to the chamber The c~mber's service territory includes the 19971 ZIP code areaii stretching from Midway through Rehaboth to the Indian River Bridge. Of theiamount returned to the area, 80 percent may be and The r allocates its own funds, raised from its services and mem~rships, to complete the marketing budget Sample expenses $7,000, on ad frequency and size. $4,5001 , on~.b~hum, such a~ "!'d com~ and v!~,t' costs the ~amber about .$40,000. in~bn by chamber president and CEO Carol cent to the Railroad Station, 509 Rehoboth Ave. "We'll now have offices large enough to meet with our members and vendors," said chamber CEO and President Carol Everhart. "The new building is futuristic. Chamber history The railroad station is from the Back in 2004, Everhart and 1920s." The visitor center, the old charnber staffers mailed brochures railroad building, will also be from the basement of the old rail- open for business: in the spring, road building. Floors above were she said. also used for chamber activities. Nearby, a 100-square-foot She planned on returning with building with a separate entrance her staff to the railroad building to will house the city's park offices, resume work after demolishing a Campus plans also call for the part of it, but federal requirements Anna Hazzard Tent House to prohibited using parts of the eventually be moved to the site. building. "In order to have The Old Ice House, built in 1912, staffing back there, it was cost will serve as a new two-story his- prohibitive," said Everhart. torical museum. With the cooperation of the city, "What we've created is a the Schell Brothers constructed Rehoboth Beach museum, an the new chamber structure, owned administration building and a wel- by the city, which leases it to the come center all within a park," chamber. "We pay fair market said Everhart. value for that lease," said Everhart. Steven BIIlups photos Rehoboth Beach-Dewey Beach Chamber of Commerce CEO and President Carol Everhart says the new 1,200-square-foot chamber building will not only house the chamber's business but will also be home to Rehobeth Beach's park offices. New features, new website The new building will have updated phone and internet lines, and the chamber will also launch a new website, updated in house. The upgraded website will be available in the spring too, she said. At first, said Everhart, con- sumers wanted materials in print. As internet use grew, the need for an enhanced web presence was recognized. "Now, they want them both," she said. The cham- ber receives about 1 million hits per month on its website, she said. A 1-800-phone line is also avail- able to prospective visitors. Everhart manages a staff of six full-time employees and the chamber uses subcontractors for mailings and administrative sup- port. "The chamber creates a mar- keting arm for the resort," said Everhart. Vacation Land, the chamber's annual marketing publication, has a circulation of 70,000 to 100,000. Specific brochures highlighting local chamber members and their businesses are also included in the yearly guide. The chamberalso creates adver- tisements for national publica- tions, including USA Today and Southern Living, she said. "As soon as Christmas is over, the vis- Continued on page 31 The Rehoboth Beach-Dewey Beach Chamber of Commerce cuts the ribbon on its new cham- ber administration office at 509 Rehoboth Ave. in The Grove park Wednesday, Feb. 22. Shown are (l-r) Rep. Pete Schwartzkopf D-Rehobeth Beach; Kathy McGuinnes, Rehoboth Beach com- missioner;, Chris Weeks, chamber board member;, Ron Paterson, Rehobgth Beach commission- er, U.S. Sen'. Tom Carper;, Sen. Gary Simpson, R-Milford; Rehoboth Beach Mayor Sam Cooper;, Dale Lomas, chamber board member;, Wendy O. Baker, chamber chairwoman; Dottle Beane, immediate past chairwoman; Tom Woodstock, architectural marketing;, Kay Wheatley, cham- ber board member;, Jeff Farro, RE/MAX; Lana O~-Iollaren, chamber board member;, Rachel Farro, chamber board member;, Henry DeWitt, Rehoboth Beach commissioner; Carol Everhart, chamber president and CEO; Bill Bahan, Rehoboth Beach Historical Society presi, dent; Jay Becker, chamber beard member;, and Kelly Sylvester, Delaware National Bank.