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Lewes, Delaware
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April 18, 1997     Cape Gazette
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April 18, 1997

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CAPE GAZETTE, Friday, April 18- April 24, 1997 - 43 BUSINESS & REAL ESTATE By Jen Ellingswoah It's a sure sign of spring. As Rehoboth Beach businesses gear up for another season, many are undergoing construction and adding new locations. When the sawdust clears, the Nation's Summer Capital will be ready to tacHe the season and the over 80,000 tourists it will bring. Construction ongoing Getting ready for the summer months is an arduous task for any resort business to undertake, and one that usually requires some construction. . The most obvious changes in town are the three major construc- tion sites on Rehoboth Avenue First Street Station, Derrickson Station and the South Moon Under complex. Owned by cousins Robert Derrickson and Richard Derrick- son, Derickson Station is located on the west side of Rehoboth Avenue, next to Browseabout Bookstore. Further up Rehoboth Avenue, First Street Station recently announced its two anchor tenants. The White House and Black Mar- ket Store chose the site as its In'st Delaware location. The 1,200 sq. ft. store will feature adjoining store fronts. While each store will maintain a separate entrance on the outside, they will be connected inside. The South Moon Under com- plex currently under construction is due to open in the beginning of May. The new site will include a Rehoboth business boom is underway this spring dramatically expanded inventory Avenue, just a few.doors down ' I of womens and melts clothing and swimwear, along with additional habitat and gift merchandise. Eden Care, although not affil- iated with South Moon Under, is also located within the complex" and is due to open soon. Many stores re-locate Several of your favorite shops may not be in the same location. With the seasonal business boom also comes a shuffling of stores. For instance, now that South Moon Under's moving to its new digs, the former location is now occupied by the Nassau Gallery. Other examples of re-located retail stores include: " L.A. Connection, an apparel store which carries jewelry and gift items, has re-located from its First Street address to Rehoboth Avenue, at the former location of Beach Graphics. The new loca- tion is at the front of the Rehoboth Mews. Beach Graphics has moved into the former site of Insight, at 169 Rehoboth Avenue. Insight is now located on the ocean block of Baltimore Avenue, at the former site of Celestial Light. Boston's clothing store has moved from its locale at 236 Rehoboth Avenue (next to Syd- ney's Blues and Jazz Restanran0 and into its new spot at 11 North First Street (the former L.A. Con- nections site). Greybeard's of London has moved its operation to the comer of Second Street and Rehoboth from its initial location. The store, which features a vast selection of tobacco-related products and pub- lications, also boasts the largest humidor on Delmarva. With the move, Greybeard's has added a caf6 complete with cappuccino, espresso and pastry accompani- ments. The Chop Shop has moved its headquarters from Baltimore Avenue to Rehoboth Avenue, where it has set up shop in Ginger- bread Square. The salon, owned and operated by Tom Perry and Tony Potter, has been re-named Fur. New stores will rdl the bill If you're looking to make your own ceramic ware, learn how to knit, or play a joke on someone, you're in luck. The latest crop of stores coming to Rehoboth Beach may be just what the doctor ordered to bring out your creative and quirky side. Hands Ont ceramic studio has plans to move into the former Bas- kets, Baskets, Baskets location in the 3rd Block Shoppes of Rehoboth Avenue. Creatable Crafts will open the doors of its brightly-colored shop at 146 Rehoboth Avenue on Satur- day, April 26. Owner Elona Shaf- fert, who movedto the Cape Region from the Washington, D.C. metro area, said Creatable Crafts will be an activity studio, complete with a kiln for burning, Continued on page 44 iliiiii::i i: Jen EIl|ngaworth photo Mary Davis will open her new store, The Knitty Gritty, on Rehoboth Avenue on Friday, April 18. Davis gets down to The Knitty Gritty with new store By Jen Ellingsworth Mary Davis doesn't want to knit-pick. She'd prefer to leave that up to her customers. Davis, a local of Rehoboth Beach for 16 years, has opened The Knitty Gritty, an upseale knitting and needlepoint supply store on Rehoboth Avenue. The store is located next to Dr. Robert Klin- gel's office. Although it wasn't a snap decision to start the business, Davis said she hasn't  had much turn-around time to get the store up and running. "I had a friend come here to visit in January who said 'You've talked about this before, why don't you just do it?' I finally decid- ed in February :that I'd better get moving on this." The Knitty Gritty has much more than just a catchy name. It's inventory will focus on yarn and needle-pointing supplies, said Continued on page 44 One Realtor Place - ultimate technology tool In a move to provide state-of- the-art technological tools for member use, the National Associ- ation of Realtors (NAR) has developed One Realtor Place, a new Intranet site. Accessible only to those in the Realtor family, One Realtor Place contains a host of useful information about our orga- nization and our business. One Realtor Place is designed to be an integrated site, with infor- mation from many sources in one place, so you have the most com- prehensive and easy to find resources right at your fingertips. NAR, state and local organiza- tions, and our association's affili- ates are all partners in creating this content-rich site. As providers - and users - of the information at One Realtor Place, all the organi- zations in the Realtor family have an incredible opportunity to be on the leading edge of technology. Through One Realtor Place, we have access to the information and resources critical to everyday business success. You can find One Realtor Place through NAR's home page on the Web, at Our internet site, operated by RealSelect, is where anyone, including the public, can find real property ads and other informa- tion about home buying and sell- ing. Our Intranet or private site is One Realtor Place. There are no entrance fees to either site, but you have to be a part of the Realtor family to get into One Realtor Place. One Realtor Place is really a tool for all Realtors, regardless of their finn size or area of expertise. Anticipating the direction of future change, some savvy real estate professionals are develop- ing marketing niches that are giv- ing them an edge over competi- tors. Others see opportunity in con- centrating on total quality delivery to clients. Some are large franchis- ers, some are small, independent brokers. All are interested in increasing their bottom line. NAR's president Russ Booth reminds Realtors that it is their experience that allows them to cut through the clutter and add value by helping consumers make sense of mountains of information, to find just those pieces that will allow them to make timely deci- sions. "One Realtor Place can help Realtors do this while at the same time assisting the public," Booth said. "In a world in which technol- ogy allows consumers to do parts of the transaction for themselves, Ron Annett the innovative services and prod- ucts must add value to the real estate transaction.!' One Realtor Place is a virtual building, with each floor contain- ing specific types of features and information. Areas in the virtual building include legal, education, research, meetings and calendars of events, legislative and regulato- ry, publications, professional stan- dards and policy. There are also areas with prod- uct evaluations and information on the specialized institutes, soci- eties and councils of NAR and their specialties and designations. There is an observation deck which permits a view into the future of real estate. The news stand area has indexes to on-llue news sources and services, and there are news search capabilities. You'll want to visit often because new information and features will be added regularly. The ability to anticipate can dra- matically enhance your chance of success as you seek to capture a significant competitive advantage in these turbulent times. Change literally affects the culture, sys- tems, practices and processes of the real estate industry. Simulta- neously, it affects the beliefs, atti- tudes and requisite skills of the individuals within the real estate field. As John Tuccillo, chief econo- mist of the National Association of Realtors, says: "We don't sell real estate; owners of real estate sell their properties. The only thing either agent or firm has to sell is quality service and quality information. If the service and information are not excellent, there is little or no value added to the transaction.'" Some people react to the danger inherent in change and find them- selves in a state of paralysis. Oth- ers seize the opportunity, have flexibility and become pioneers. As Realtors, I believe we are pio- neers of the bravest sort. Ron Annett is the president of the Sussex County Association of Realtors.