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Lewes, Delaware
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May 2, 2003     Cape Gazette
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May 2, 2003

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CAPE GAZETTE. Friday; May 2 - May 8. 2003 - 43 Anderson Carpet: Psychology of color evokes emotion Using color to evoke an emo- tion is the latest trend in home de- sign. Home-decorating profes- sionals have long used color to create a mood that reflects indi- vidual client sensibilities. Now the same technique is making its way into the mainstream, enabling consumers to decorate with their own personality and mood in mind. "Consumers today want to cre- ate a home environment - from top to bottom - that expresses both who they are .and how they want to feel, and that extends to floor Coveting," said Stephen Anderson of Anderson's Carpet One in Re- hoboth Beach. As consumers are becoming more knowledgable about the pscyhology of color, they are ap- plying that knowledge to their homes as well as their apparel. Anderson notes Liz Claiborue and Carpet One are the first to ere- ate a complete flooring line offer- ing distinctive custom color palettes, or ColorStyles. The five ColorStyles from Liz Claiborne Flooring evoke particular emo- tions or sensibilities, from confi- dence to serenity, across all sur- faces: carpet, laminate, hardwood, vinyl, ceramic and area rugs. "Color .is an essential tool in creating the look and the feeling a woman wants in her home," said Sally Morse, interior designer and author of the "Ask Sally" decorat- ing dilemmas column. According to Morse, nuances of color and texture can work togeth- er in surprising ways to create a, desired effect. "A kitchen with a red undertone cherry floor, leading to a living room with deep blue carpeting will create a clean look with in- herent energy, even though blue is traditionally a relaxing color and red an exciting one," Morse said. Milton resident is consultant for Tastefully Simple Carole Krivanich of Milton re- cently became a consultant for Tastefully Simple Inc., a national direct sales company based in Alexandria, Minn. As a consult- ant, Krivunich conducts in-home presentations of upscale, conven- ience driven gourmet foods. Dur- ing those interactive taste-testing parties, guests receive easy meal ideas, recipes and entertainment suggestions. Products are re- ceived at the party; gift boxes may be ordered for personal and cor- porate gifts. For more informa- tion on Tastefully Simple and business opportunities, call Kri= vanich at 856-9522 or corporate headquarters at 302-763-0695 or visit Morse added that by thinking very carefuly about the specific feeling to be created and by se- lecting colors that are both practi- cal and aesthetically pleasing, everyone can achieve an environ- . ment that expresses who they are. Experts suggest these tips when considering color in the home: Be aware of existing home furnishings. Be sure to keep in mind the colors of that favorite couch or area rug and choose a shade of flooring or paint that is complementary, while creating the desired feeling. ' Always ask for paint and flooring samplesbefore purchas- ing and try them out at home; col- ors look different at varying times of day and shades of light. Pick one starting place, like the color of the floor, and work up. Stay away from harsh en vogue colors; color should be about timelessness, not trendi- hess. Have fun and follow instincts. For more information on choos- ing a home furnishings color palette that evokes a mood or emotion that suits a personal style, visit Carpet One's website at, call 800- CARPET1 or visit Anderson's Carpet One at 4286 Highway One. vetoer One photo Home decorating professionals have long used color to ere- ate a mood that reflects individual client sensibilities. Now with Liz Claiborne Flooring, consumers can use this same technique by selecting flooring from five unique ColorStyle palettes, each designed to evoke a particular emotion or feel- ing. Shown here from the Confidence ColorStyle is Evening Edition vinyl in leather. JUST USTED Skgm moldle home in imlar & summer. 3 bedrooms, e00kmd porch, q.iet eteeL F'21 Atlantic Ave. Mldng $19,900 UHLM. WOW - WHAT A HOUSE! Great casual layout with a 10x19 3 seasom po, rmpce and hu0e mamr sure wi a boJS room  Ime b tated in RBYCC and just minutes to town. I,0 BEAS. MARINA COMMUNITY Three bedroom dou- blewide on corner lot Three sundecks. enckmd and commm00 Im poor, madna. Call nowl $49,500 RIGM. NO GROUND RENT! 3 Bedroom, 2 bath mobile home on #s own. landl Oiose to beachee public 0olf course end boa, ngl , tot S',,0 emM. NEW US111 Thb 2 bedroom, 2 balh mobile with loads ol .pgra on a mmcmd comer lot can be youm for oCy,t,oo, se, oe'- ing one yew home wan'an- ty,it actept oe'. HO is Iocm0 i, Sweettxiar MHP. FIUBM.