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Lewes, Delaware
Jim's Towing Service
June 7, 1996     Cape Gazette
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June 7, 1996

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42 - CAPE GAZET][, Friday, June 7 - June 13, 1996 Rehoboth Chamber members hear scoop on reaching changing markets By MeZ Short Know your customers. That was the message from Delaware Tourism Office Director Gigi Windley to the Rehoboth Beach- Dewey Beach Chamber of Com- merce on June 5. Windley told chamber members that they need to know their con- sumers in an increasingly frag- mented market. "A rule of thumb is to know the segments you serve," she said. She said business must deal with several changing factors, in- cluding market fragmentation, an aging market and slower econom- ic growth. She said that America is grow- ing older and that those older con- sumers have travel time and rising income. But she said those cus- tomers may well be price sensi- tive. She compared market fragmen- tation to the diversity of beer or coffee. "Remember when you could get Maxwell House, Chock Full of Nuts and Eight O&apos;Clock. There was not that much out there," she said. Now, there's ex- presso, cappuccino and hundreds of varieties of coffee to choose Sea Grille from. The same thing has happened with the travel industry as con- sumers face a dizzying ar- ray of choic- es, she said. To make sure you get cho- sen, business must know its consumers, Windley said. A third fac- WINDILY tor faced by business is slower economic growth as the economic growth of two or more percent annually in the 1970's has slowed. Fragmenting markets and slow- er economic growth sounds bad for business. But Windley also brought the chamber good news at its regular meeting. Business trav- el is increasingly healthy with na- tional statistics showing that the number of business travelers has increased by 8.8 percent. The. number of trips made by those business travelers has also increased, she said. She expects package tours to in- crease because of the Cape May- Lewes Ferry and said that the Re- hoboth area still draws the single largest market share among Delaware tourists. That market share study shows Rehoboth as the number one destination, fol- lowed by Wilmington, Dover and Bethany Beach. The beach remains the single biggest draw among visitors with 61 percent of visitors saying they came for the beach, she said. Out- door recreation was listed by 19 percent of visitors and visiting family or friends was listed by 10 percent. Rehoboth Beach-Dewey Beach Chamber of Commerce President Kay Wheatley al- so listed ten new trends that she said businesses should be aware of. She said the 'rLgY trends are: CocooningThis involves re- treating from stress and escaping from the pressures of the modern world. Wheatley said customers are looking for safety and security as they retreat from the world. Fantasy/adventureWbeat- Icy said that if you can offer peo- ple a safe getaway spot, but give it an exotic appeal, then you have combined the best of both ap- proaches. Continued from page 40 but we wanted to insure we had bonafide restaurateurs, and the Pettigrews have a great reputation and saw our vision. "It brings us up to a level of ser- vice and quality that people ex- pect and I'm looking forward to a very successful relationship with our new partners," he added. Rehoboth has more than its share of great restaurants, Collins admitted, "but none that have a view like the Sea Grille. Once the Henlopen was the place to dine in Rehoboth Beach and I believe we'll see a return to that way of thinking. It will be one of a hand- ful of 'must goes' for visitors and residents alike." The Sea Grille will be open April through October with break- fast served from 7:30 to 10 a.m., lunch (starting later this month) from 11:30 a.m. to 2 p.m., and dinner, 5 to 10 p.m. Sunday brunch is offered from 10 a.m. to 2 p.m. For reservations call 227- 2551, ext. 125. SUNDAY JUNE 16TH, 1:00 P.M. ON SIGHT (Rain or Shine) TAXES TOO HIGH? STARTING, BUYING SELLING A BUSINESS? Let us answer your questions. CALL 645-5558 Foraker & Company, P.A. Independent PublicAccountants #5 Ocean Breeze Dr. "Flehoboth Shores" Estates Just Outside Rehoboth Beach, Del. Very Large Lot 3 Bedrooms, 2 1/2 Baths r0pen Roor Plan Over 1500 sq. ft. "k Large Screen Porch r 2 Car Garage r Fireplace r Public Wster r Heat; Pump r Large TV Satellite Dish r Close to shopping CATV Appro 1 mile from Rehoboth Boardwalk! Much, .. Much, ,', More! COMPLETE BROKER COOPERATION SUBJECT TO CONFIRMATION Private Bids will be entertained until, June 13th ATTENTION LICENSED REALTORS: Register your prospective purchasers and attend the sale with them to receive 25% of commission income earned TERMS: A 10% deposit to be 1 required on day of sale with the 1 balance due and payable in cash or certified.check in 30 days when good unencumbered mar- ketable title will be delivered. - Absentee and Telephone Bidding Arranged by calling Carol at 302-227-1433 Large Year Round Home on mendze lot Lot #13 boimUa Illamms OPEN HOUSE & AUCTION PREVIEW Au'tkmews lqkte: Th custom bug home   lot feslures the best in year round, o Ilso Iv- ing close to RehobothBeach and Boardwalk, This home IS approx. 1500 sq. ft, with an altached 2 mar garage. Approx. 6 yrs. old and just re-malned. Don't miss this auction bargain opportunityl Small indulgences--Con- sumers may not be buying the best of everything, but they buy the best they can in one area of life. The small indulgences may mean consumers try to pamper them- selves with a nice vacation or nice clothes, even though they can't af- ford other ways to "keep up with the Jones's." Egonomics--This means making vacations unique to you. People are looking for getaways Continued on page 43 - MORTGAGE SALES- Resort area mortgage firm offering sales career position to individual with mortgage banking or real estate sales background. Will consider training. Unlimited income potential. Please reply in confidence to: Mortgage Sales, P.O. Box 213, Lewes, DE 19958. gee,/ Now On Display America's "Oldest, Most Experienced Builder of Manufactured Housing" The Grand Villa b!/Schult Homes = _ < :1:1!1,il _'nNG1,296 square feet of the finest In Manufactured HousIng. Including Central/', Foundation Enclosure, Complete Installation on Site, Spacious Treated Wood Porch, Deluxe Master Suite, Super Insulation with Thermo-pane WIndows, Painted Drywall Ltng .,reas, Special Alderwd CabInets, Cathedral Cetlmgs, All Deluxe Appliances, The Newest In Decorator Colors & Decors and So Much Morell Call Today for More Information on This Home and Other Quality Schult Models at (302) 645-2030