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June 19, 1998     Cape Gazette
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June 19, 1998

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66 - CAPE GAZETrE, Friday, June 19 - June 25, 1998 5Oth annual Delmarva Chicken Festival was a golden event Poultry reigned at Millsboro event Worth its weight in gold de- scribes the value of the chicken industry to the Delmarva Peninsu- la. That importance was recog- nized at the 50th anniversary of the Delmarva Chicken Festival, held June 12 and 13 in Millsboro. The golden anniversary festival, combined with 50 years of service to the local chicken industry by its trade association, Delmarva Poul- try Industry Inc. (DPI), created the theme for this year's event. From the opening ceremonies in which Gov. Tom Carper and other community leaders heaped high praise on the industry while not- ing its valuable economic contri- butions, to the closing entertain- ment, thousands of people en- joyed this community event host- ed by the Greater Millsboro Chamber of Commerce. Chicken festival guests had the opportunity to learn about the 75- year history of Deimarva's chick- en industry, thanks to an exhibit planned and manned by educators with the University of Delaware and the University of Maryland Cooperative Extension. Visitors also saw displays about the economic importance of the industry, visited commercial ven- dors, heard a variety of music, and of course, enjoyed a lot of chick- en. Using chicken provided by Townsends Inc., cooking oil do- nated by Perdue Farms Inc. and Marketers Continued from page 65 "However, at present, 55 per- cent of supermarkets are losing money on their food service pro- grams," Fifer added. "That's why we came up with the idea for 'Su- permarket Food Service Solu- tionsi' a mock Consulting compa- ny designed to help supermarkets take full advantage of home-meal- replacement trends. Although Supermarket Food Service Solutions isn't real, the in- formation the NAMA team pre- sented in its strategic marketing plan - concerning market and fi- nancial analyses, promotion, ac- tion plans and more - has much re- al world applicability. For that, NAMA has Genuardi's Family Markets to thank, Fifer said. The chain's local district manager, Jim McCabe, is a col- lege alum who stays in contact with Dr. Carl Toensmeyer, agri- culture marketing professor and NAMA club advisor. When McCabe learned that the NAMA team needed some assis- tance with its marketing project, he gave them the red carpet treat- ment. The students met with Mc- Cabe and the manager of the chain's Glasgow store, site of a coating provided by McCormick, members of the Millsboro Lions Club cooked thousands of chicken quarters in one of the trademarks of the festival - DPI's giant fry pan that was heated by gas donat- ed by the Mid Atlantic Propane Gas Association. During the chicken capers games Saturday afternoon, teams from Perdue Farms Inc.'s Salis- bury, Md. processing plant and Perdue Farms Inc.'s Delmarva Broilers captured top honors in the relay races among the area's poultry companies. Chicken Ca- pers, organized by DPI's Allied Industry Committee, attracted hundreds of spectators and scores of contestants to its many activi- ties. Of course, the highlight of the event was the Delmarva Chicken Cooking Contest in which cooks from the Mid-Atlantic and the northeast prepared their entries on Frigidaire ranges. The announcement of the win- ners was made Saturday night. Se- lected as the winning recipe was "Smothered Chicken with Gin- gery Mango Sauce," prepared by Dorrie Mednick of Baltimore. Her prizes were a Caribbean va- cation for two, $1,000; CUTCO cutlery, LP gas grill, and a Mc- Cormick spice rack with spices. All entries from the contest, plus recipe s and features from past years, are contained in a new pub- lication, "Chicken Cookery," available from DPI. To order, send a check for $2 per book, and your name and ad- dress to Chicken Cookery, Del- successful home-meal-replace- ment operation complete with seating for 50. They were also able to work directly with the store's food service manager. "Genuardi's is a firm believer in developing strong relationships with local communities and schools," McCabe said. "We were happy to help in any way we could. Our company president, Charles Genuardi, is a UD alum, too, so it didn't take much to con- vince him of the merits of the pro- ject." Josh Huegel, one of the captains of the NAMA team, said the pro- ject consumed four hours of work each week through the fall and winter, and even longer hours in the weeks immediately preceding the competition. But, Huegel not- ed, the experience was invaluable. "A project like this teaches you so much and also can help you in your job search. Employers are looking for grads who have creat- ed actual marketing plans and worked on teams. We all plan to take this marketing plan to our job interviews." Fourteen of the NAMA chap- ter's members participated on the competition team. They are Charles C. Allen IV, Sandra E. Burgoon, J. Scott Chazen, Good- win K. Cobb IV, Telly J. Diaco- giannis, M. Curtis Fifer, Andrew marva Poultry Industry Inc., RD 6, Box 47, Georgetown DE 19947-9575. Professional food writers from across the country who were invit- ed by DPI to watch and report on the chicken cooking contest heard from Jim Perdue, chairman of the board of Perdue Farms Inc., who spoke of some of the new and an- ticipated developments in the poultry industry. Among the challenges men- tioned were working with the new U.S. Department of Agriculture processing plant inspection sys- tem, continuing to work on clean water and nutrient management issues and marketing effectively in times of increased meat produc- tion in the United States. One new development for Con- sumers is the trend toward 'home meal replacements, a huge and growing market that serves ctis- tomers who want to "heat and eat." The Greater Millsboro Chamber of Commerce hosted this year's festival. Said chamber executive director Joan Boyce: "We are so proud to have had the festival in Millsboro. We owe a lot of thanks to all the partici- pants and visitors." Organizers said attendance exceeded expecta- tions. While anticipating 10,000 to 20,000 visitors, the event drew an estimated 32,000 people. It rained when the festival be- gan and it rained when the festival ended, but what really reigned was chicken, the leader of Del- marva's agriculture. P. Flanagan, Joshua A. Huegel, Chad D. LaFazia, Clifford W. Lawson, Kelly C. McNamara, Zachary D. Rose, Amanda Sramek, and John E. Stair III. Michael Short photo Travis Joynes, 7, of Georgetown tries his luck playing "Flip- A-Chick" at the Delmarva Chicken Festival. Travis got a little extra assistance from his mom, Annette. Open All Year! LEWES FISHHOUSE & PRODUCE 1130 Highway One * 5 Points, Lewes, Delaware .\\; 1. 1 FRESH Jumbo Lm.p ClUdBMEAT S21.99 .,. -- While sulles last -- Retail & Wholesale Sun.-Th.r00 12-7. 8 114 644-0708 SUBS. DELl SANDWICHES SALADS. STEAKS Italian Specialty Foods" Fresh Rolls -k DELl LUNCH SPECIALS AVAILABLE MON. - SAT. -k 227-SUBS (7827) Rt. 1 Lighthouse Plaza (next to Kmart) Call between 8-10:30 a.m. for Office Lunchtime Delivery to Lewes/Rehoboth Areas. Or visit our Peddlers Village Location on Fit. 24 945-8300 Call between 8-10:30 a.m. for Office LunchtJme Delivery to LongnecWMillsboro/Georgetown Areas