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Cape Gazette
Lewes, Delaware
Jim's Towing Service
June 20, 1997     Cape Gazette
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June 20, 1997

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62 - CAPE GAZETTE, .Fri'day June 20 - June 26 1997 No more crying over spilled milk on trip from grocery store Have you heard this before - Boxboy was born of a mother's "V&en we began designing the your groceries crashing in the back of your car as you make your first turn out of the supermarket parking lot? If you're like most people, you quickly park your car and cau- tiously approach your trunk or hatchback to investigate the dam- age. How many bags have spilled over? What fruit has been bruised, bread squashed, eggs cracked? Well, no more crying over spilled milk? A new product is curing the headache of transporting delicate goods in your car. Boxboy, a col- lapsible plastic box designed to hold several paper or plastic bags, keeps groceries upright even dur- ing hairpin turns and skidding' stops. When opened, it creates four separate corfipartments and mea- sures 17 inches wide by 26 inches long by 6 inches high. The brainchild of a good son, simple request. "Several years Boxl ago, my mother suggested I invent pie, something to keep her groceries eno from spilling all over her trunk," pin exp!ained Steve Adkinson, presi- Box dent of Boxboy, Inc., located in stru Santa Monica, Calif. "Initially, I need thought very little of the idea, but "' as I shared the concept with prise friends, I began to realize that al- custc most everyone was experiencing Boxt this same problem." '"1 The idea didn't come to full porti fruition, however, until Adkinson equi t was introduced to Avi Fattal, the anytt co-founder of the Auto Shade theb Company. . M Because Fattal had experience State developing a new product from catal, scratch, he became the perfect and i partner, and because Boxboy was AA# designed for the automobile, Fat- logs. tal's experience with the Auto Th Shade was vital. Adkinson adds, sold "Had it not been for Avi, who was the c sent from God, Boxboy would not Bc have happened." Belg Downtown Milford Farm Market The Downtown Milford Farmer's Market has announced the opening of its third season on Saturday, June 21 from 8:30 a.m. -to noon. The open-air market rem- iniscent of the days of yore, is lo- cated on S. Walnut Street in front O of the newly renovated Riverwalk. Part) To celebrate the opening, students Milfl from "A Dance Class" in Milford corn will perform at 10:30 a.m. under town the dii'ection of Maria Fry. Free Ve balloons for children are being fer provided by the Finishing Touch GOURME BY oy we knew it had to be sim- inexpensive and durable gh to withstand a lot of shop- ," Adkinson continued. my sets up quickly (no in- :tions or attachments are d) and retails for under $8. /eWe been pleasantly sur- I at all the creative uses our mers are coming up with for oy," Fattal said. 'hey find it helpful for trans- ng potted plants, sporting ,ment, winter survival kits, or ing else that rolls around in tck of a car." mufactured in the United s, Boxboy began selling in )gs a little over two years ago '.an be found in Brookstone, and The Good Idea? cata- product is currently being Super Kmart stores across )untry. xboys have been shipped to ium, Switzerland, England )ens June 21 Supply Store of the Plaza at )rd and free sodas and pop- will be courtesy of Down- Milford, Inc. ldors from Delaware will of- roduce, crafts, plants and Continued on page 63 ! 92 Over 3,000 food items from around th( world 92 Vietri & Mariposi serving pieces T 92 Gift Baskets made up to order & sent mywhere 92 Fresh pate, mousses & cheeses during the summer 10% Discount June, July and when you shop before I0 a.m. You'll save on parking too! 37 BALTIMORE AVENUE REHOBOTH BEACI (NEXT DOOR TO THE BLUE MOON) kugust daily. 302-226-2344 Transporting groceries and other delicate goods in your car can be easier with Box Boy. and Saudi Arabia in recent months. "It is exciting to think that such a simple idea is making its way around the world," Adkinson said. With three utility patents secured, the partners hope to expand sales into other countries. Consumers may order by call- ing (800) 631-4222 and asking for Boxboy, which is sold in sets of two. o o OO YOUR PLACE FOR... Easy Entertaining! Just Heat-N-Serve! Roast Beef Au Jus $6.75 Ib Trays of Meatballs w/Sauce $13.95 15-20 servings Add Fresh Rolls & Salad and RELAX!! 227-SUBS (7827) RI. l Lighthouse Plaza (next to K-Mart) Featuring Lu|gis Dell 71, g(m.-Tlnk | z,qd. & $ I1.10, jn. 10. | Or visit our other location on RL 24 - Peddler's Village tM1.$-8300 TuL,TM. $ I* FrL & Sit I. tO pj. S. & M. t. i Taste What !