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Cape Gazette
Lewes, Delaware
Jim's Towing Service
July 3, 1998     Cape Gazette
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July 3, 1998
 

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Consultant offers tips on fighting &apos;Pfiesteria hysteria' By Michael Short How do you keep your business afloat when Pfiesteria fears are running rampant? That was the topic of a seminar offered on Thursday, June 25, by Sam Waltz of Sam Waltz and As- sociates Business and Communi- cations Counsel. Waltz offered several common- sense suggestions for businesses in coastal areas as they deal with fears about Pfiesteria. Such fears badly hurt seafood businesses fol- lowing fish kills in Maryland's Pocomoke River Ihst year. Pfiesteria was found in Delaware's Indian River last year and Pfiesterialike organisms have been found in the same area this season. There have, however, been no fish kills associated with the organism, which is usually not toxic. Waltz urged businesses to be honest, to not point fingers and to point out the many positive as- pects of the Cape Region. If Pfies- teria makes people reluctant to go in the water, be suggested that vis- itors be reminded of the antiquing, sunbathing, shops, bicycling and myriad other activities. Waltz was speaking to a small group of business representatives and scientists, part of a seminar on Pfiesteria sponsored by the Sussex County Convention and Tourism Commission, Delaware Restau- rant Association, Delaware De- partment of Natural Resources and Environmental Control Divi- sion of Fish and Wildlife and Uni- versity of Delaware Sea Grant. The seminar was held in Lewes and was entitled "Pfiesteria Pfacts: Don't Let It Get You Down." Waltz's firm deals with communications, problem solv- ing, business management and similar issues. Pfiesteria is a tiny organism linked to major fish kills and in a few instances, human health prob- lems. Such problems have includ- ed short-term memory loss and other disorders to people who come in di- rect contact with the or- ganism. JoAnn Burkholder of North Caroli- na was one of the first sci- entists to doc- ument the or- BURKIIOLDER ganism, dis- covering it only a decade ago. Burkholder suffered health prob- lems and one colleague actually forgot where he lived after direct exposure to the organism. He suf- fered speech impediments, memo- ry loss and disorientation, al- though he is recovering. But Pfiesteria has been around Delaware waters for at least a decade with no known health ef- fects, although it is linked to a pair of Indian River fish kills in the 1980s. The "cell from hell" became last year's hot environmental horror story and the confusing and often complicated organism was the subject of intense speculation and more than a little fear. The fear, often caused by uncer- tainty, prompted people to label the reaction to the tiny dinoflagge- late "Pfiesteria hysteria." Waltz offered several tips to businesses who must deal with the public concerns. First, he said you should be honest about the problem. That means not underestimating the problem, but not overblowing it either. "Be honest and straightfor- ward," he said. "If you are not, it is going to come back to you." Secondly, tell customers that there are a myriad of other activi- ties they can participate in. They can do everything from riding a train to going birdwatching and hundreds of other activities that Continued on page 65 ii!ii!i! ........................... !i!i!i!ili ' ii I .............. .............. :,,,:,i: ,,:, .... i::i: : ::::iili:ii  ....... _ :::::,::i!iiiiiiiiiiE ......... :::::i::: ....... ..:.:.::::::::i:i!ii,ii:i:i;i,ii:i:i:;::7 .......... I Free Delivery b Set Up, with payments as x 52'::. 3 BR;'2 BA low as < i Land/Home Deals Available Only At OAKWOOD HOMES East Dumt Ihm MILLSB010 3024744 CAPE GAZETTE, Friday, July $ - July 9, 1998 - 61 HISTORIC MILTON Tastefugy  3 BR. 2 BA  home Renovated 6 years ago , 2.car garage with =atinla aaaml above. Below appraised value! Oy S00. LEWES OlUAN NT Located on Lewes Clmal with boat dock. This. Tbmllmalmw3,700l:#:aidm reslo home dim 4 BR, 3 BA, L; LR, m 4,zluImm- rate OR, e kdm and  ares.  ,  &  more. One o I fimm homes in Lm I Call I:  a oukx Ixochme. THE PERFECT RAmHER 3 BR, 2 BA, split BR, 2 car garage, scrsened in pcrch. Gas heat .ie eawa air. Built in 1995. Large lot. AMdng $137,500. OulEr NBC, I.I m LEWE Lovaiy 3 BR, 2 BA  Cod j 4 BFL 2 BA  2 car garage. F,place to fenced in yard. Deck with scrsened in scrsen porch, 1st floor master BR & BA, & hot t; Only $'139 ter t system and more. ms, m, COUNTRY MVING WATERVIW i I 3 BR, 2 I/2 BA ranch home on 3.73 3 BR, 2 BA contrary nora. I acres *p00rox 2100 . ft I] Hairdressing room ould be used for ItmlUtnljwwd' lltlJ.II tl, v:llb'.cn !. I] or 4th BR. Asking S149,000. 'l."lP'l 2d'T."l/ Ii !1 CI ,petbeachandshpping, mvies Lovely 3BR, 2 BA, Cod. 1st It ano more without crossing Rt. One! floor master BR, community pool and ] Lovely3BR,2BAranehhomeonniee dosetobeaehssondshiopplng.Open quiet lot. Asking $115,000. Owner Sat, 10:45 AMto 11:15 AM. A 1 says make offerl $117,000. Call for Information. BROADKILL BEACH home in Raised rancher on pilings with oak beams. 2 car garage. Lar [il wooden deck. Work shop area ::I  garage, Home was updated in 1994, ........ Askin9 1,900. ,, ;,, L [ SMALL BUSINESS COMMERCIAL PROPERTY FOR SALE Perrt. for 4 Billlards. Good income ' Donut & Bagel Express Village at Fve plus 1,620 sq. ft. Cape Cod. Zoned C- Points, Lewes Business only 1.Kings Highway, Lewes. Only $105,000. $189,000. "COMMERCIAL" N TOWN mLLSBORO Lovely 3 BR Colonial with detached garage in rear of property. Only $78,000. GREAT RENTAL INVESTMENT 4 BR, 2 1/2 BA mraff home. Rental income $1,100 per month, Seller will entertain offers between $100,000 and 120,000. f r, HANDYMAN SPECIAL- 3 BR, 1 1/2 BA, 2-story home only ................................. Only $83,000. ROUTE 1- Lovely 4 BR rancher with lull basement, 3-car garage on 3.35 acres ................................. Only $173,900. GEORGETOWN AREA- 3 BR, 2 BA farmhouse on 3+ acres. ........................................... ;Only $110,000 LEWESAREHOBOTH HUNDRED- Cute 3 BR, 2 BA ranch on wooded lot in Manna & Pool community ............ Only $73,000 LEWES/REHOBOTH HUNDRED- Affordable new construc- tion. 3 BR ranch home on wooded lot. Great for 1st time home buyers. ............................................ Only $73,500 LEWES AREA- Lovely 3 BR, 2 BA rancher on 1/2 acre. Not far  from Lewes Canal ............................ Only $115,000 LEWES AREA- 128 acres ou Savannah Rd, with 2 story home & detached garage ........................... Asking $215,000 ANGOLA NECK- 3 BR, 2BA doublewide on its own secluded wooded ground ............................... Only $73,S00 REHOBOTH AREA- 2 BR mobile with enclosed porch on its own ground .................................... Asking $79,000 LBNES AREA- (Lochwood) New constructien, 4 BR, 2 BA, unfinished upstairs. Pedeot 1st home! ............. Only $90,500 Making Sales Happen/