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Cape Gazette
Lewes, Delaware
Jim's Towing Service
July 28, 2000     Cape Gazette
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July 28, 2000
 

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50 - CAPE GAZETTE, Friday, July 28 - Aug. 3, 2000 Morris Continued from page 49 sales associates. "Our service is what we are about.'" Jack said. "When you walk in that door, we want to greet you and ask how we can help you. We know that it is im- portant to measure customers' feet and help them pick a shoe that is best for them, in size and style. I'm not sure where people will go now. will take their children, to have their feet measured and shoes fitted." For the life of their business, they have promoted Morris Shoe Store as one that stocks fine fami- ly footwear. The established brands that they have been known for are all included in the closing sale. In a letter to customers and Cape Region residents, they list I such brands as Dexter, Clarks, Daniel Green. Naturalizers. Soft Spots, Easy Spirit, Trotters, SAS, Sebago, Keds, Jumping Jacks, Nursemates, New Balance and Converse. As familiar as many brand names are, Geneva said people would be surprised to know how much the shoe business shifts around. Although the names might remain the same. she said action behind the scene frequently has one manufacturer buying out another or one division splitting off on its own from a major manu- facturer. Many of the manufacturing plants have shifted from country to country. "But it's a misconception to think that those shoes made in China or other countries are of poor quality," Jack said. "The technical advancement in manu- facturing in other countries allows them to turn out high quality shoes that meet the. manufactur- er's standards and our standards." One of the misfortunes that comes with the closing of Morris Shoe Store is that those who re- quire orthopedic shoes will have to leave the area for their shoe needs. Geneva commented that Jack had become increasingly in- volved in fitting and ordering spe- cialty shoes; many doctors in the area refer their patients to him. "I have a lot of referrals," he said, "but that is not enough to sustain the business. People in the smaller communities will have to travel further now to get fitted and have their special needs shoes or- dered. "They may have to go to larger cities, or at least out of the imme- diate area. It's interesting though, I have had regular customers who come here from Salisbury and Baltimore for their orthopedic t g SALE NOW GOING ON ! - IREMENIS DUCIIONS ON CETE SIOCK ANNOt;NCING TIII PUllCHA8t OF ,.'.OTT'S I.EWL SHOE Song by JOilN IF,. AND GKNgYA P. MORRIS (nlnu|ag "to Operate At 131 Second treet, Lewes, l)ehwre THE MORRIS SHOE STORE A vintage 1961 newspaper ad announced the Morris fami- ly's purchase of the shoe store in downtown Lewes. shoes." It is his skill in fitting and find- ing the correct orthopedic shoes that led him to a new position with another company. Even in leaving the area to work, Jack knows that his ties to the region will remain strong. As 1970 graduate of Cape High, he said he is very loyal to all of his school buddies. this phase of transition accepting the reality of shifts in modern buying and distributing habits. "As a small, independent store, we are a member of an endan- gered breed now," he said. "It's all about volume, not serv- ice. The big box stores are where the distributors want to put their product, not in the smaller, inde- pendent stores where customers Leading Washington, D.C. psychic moves to Bethany Beach But, he and his mother enter are dealt with as individuals." "Washington" magazine and the training. These development You Are Invited... "Washington Post' in addition to classes mean, expansion" and to visit thebest source for real estate. making many appearances on ra- growth of one s intuition. . | die and television. The kabalistic tarot class com- .,.--  Try It today, r  ,... ,, IJ K4tr Nagorka is president emeritus bines two old traditions. Tarot, /;/,,'" . I1, Jlj,,,,n, REALTY= of the National Spiritual Science kabbalah and The Tree of Life /// (-,_\\; J ....... I 'A': 1 Center (NSSC) and the founder form a system laying out the de-  if'V / I :::::i1 and director of its School of Spir- tails of creation. Classes cost $85 /'/\\; )www_D/ikflkflkRvTklL/hlll ['!ii!i:::iii:i ::] itual Science. Under her leader- for six-weeks and are held in FIIJ/Y' """'"v'vmul'"*ve"'w"'  ship the NSSC was of the Wash- Bethany Beach. L l ington, D.C. area's most promi- For more information or to reg-  Free Is Good! nent new age organizations. 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