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Lewes, Delaware
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August 1, 1997     Cape Gazette
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August 1, 1997

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46 - CAPE GAZETTE, Friday, August I - Aug-st 7, 1997 R&R Sports joins forces with Avis By Michael Short R & R Sports Center has com- bined forces with Avis Sports. Avis, whose slogan is "the hunt- ing and fishing specialists", has for two years been teaming up with local outdoor businesses. The idea is to provide local businesses with the advantages offered by major retail chains without losing the personal touch. Giant chain stores buy in bulk and can slash prices because of that bulk buying. Smaller stores can seldom match the price, but they can offer better service and personal advice on where to find a trophy wild turkey or a prize win- ning largemouth bass. The combination of the two helps independent stores like R & R compete with large chains by providing service, price and selec- tion, according to Gene Racz, one of the owners of R & R. "We want to be a pace setter. We want to be a leader," he said. In Delaware, four outdoor busi- nesses have teamed with Avis. They are Ocean Pro Shop in Townsend, B & R Bait, Tackle and Hunting Supplies in South Outdoor Continued from page 45 The original shop carries similar items, including an extensive ar- ray of shirts, but the original shop Bethany Beach, R & R in Lewes and Captain Mac's in Fenwick Is- land. Nationally, over 500 indepen- dent outdoor businesses have teamed up with Avis. "Whether you've been hunting and fishing all your life or are just getting started, there are times when you need some good old-fashioned, straightforward advice. From somebody who has been there," according to Avis Sportsman, the newsletter for Avis Sports. "Your local Avis Sports dealers, for ex- ample. They live in the outdoors. Hunting and fishing is their busi- ness. They've field tested most every product they carry. In short, they know their stuff." "It's our profession," said Gene Racz. Racz said they joined with Avis two years ago and haven't looked back once. He explained that the partnership means R & R can offer more selection, better prices and faster service such as being able to order special orders more promptly. "We do not have to stock in depth. They have the inventory," Racz said. "It is a great program offered tends to emphasize offshore fish- ing tackle. Harbourside, on the other hand, stresses Delaware Bay fishing needs for flounder, trout and the like. The shop has infor- mation on local fishing boats and carries a full line of bait and for independent dealers," said Bob Hall of Henry's Tackle and Sport- ing Goods. Hall described Avis as a service offered through Henry's Tackle and Sporting Goods. "Hem we have the hours and the how-to," said Suzanne Racz. "The outside consumer knows Avis is a hunting and fishing specialist." That personal touch includes advice on fishing spots and lures, the new hot baits, tide charts, the best places to go dove hunting, archery tips and free outdoor videos available to customers. It's a personal touch and knowledge that they say you won't find at na- tional "box" stores. Gene Racz said that most na- tional chains also buy the same equipment for most of their stores, meaning it might not work well here. "What sells in Delaware won't necessarily sell in Mary- land." Avis offers hunting, fish- ing, clothing and archery (a major line for R & R) equipment. "They helped us get involved in archery and turn a hobby into a business," he said. "It's a very positive relation- ship." enough tackle to sink a boat. Harbourside is open seasonally from 6 a.m. to 7 p.m. daily. Once the summer season ends, she says the new location will probably re- main open for morning and evening hours. IFoa It.s lain I'otu DttAMte Posstet[! Chapel Green...3 Bedroom Homes Starting from $129,900 The Chapel Green community offers custom-designed, single-family homes at an affordable price. 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