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August 14, 1998     Cape Gazette
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August 14, 1998

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36 - CAPE GAZETTE, Friday, August 14 - August 20, 1998 Val-[ak and AT&amp;T WorldNet partner for 'Jerry's Kids' For the third consecutive year, Val-Pak Direct Marketing Sys- tems Inc.i the nation's leader in lo- cal cooperative direct marketing, will be a national sponsor of the Jerry Lewis MDA Labor Day Telethon, Sept. 6 - 7. To expand support for the vol- untary health agency fighting 40 neuromuscular diseases through research, clinical care and health education, VaI-Pak is teaming up with AT&T, another MDA na- tional sponsor. Through AT&T WorldNet Ser- vice, AT&T provides Internet ac- cess and personalized content through Excite Online. AT&T al- so hosts the Muscular Dystrophy Association's Web site, <>, which, using AT&T SecureBuy Service, en- ables Internet users to make se- cure credit card contributions to advance MDA's lifesaving mis- sion. The special telethon promotion offers Excite Online powered by AT&T WorldNet Service for $14.95 and will be advertised in Val-Pak promotional envelopes reaching some 37 million homes prior to Labor Day weekend. AT&T WorldNet Service will contribute the first $25 from every new subscription response gener- ated from the Val-Pak insert to MDA. "My 'kids' are so lucky to have dedicated national spon- sors like Vai- Pak and AT&T WorldNet Ser- vice involved LEWIS year-round," said J.erry Lewis, MDA national chairman. "Each company has made im- portant contributions to help the more than 1 million Americans af- fected by neuromuscular disor- ders, and now they're working to- Breast cancer self-exams save lives It is important to perform a breast self-exam monthly, because most lumps in the breast have been found by women themselves. Even though the mass is not usual- ly cancer, it is better to be safe and sure. Following menstruation is the best time to do a breast self-exam. This is when the breasts are nei- ther tender or swollen. If periods are irregular, or often "skip" months, then it is best to perform the exam on the same day each month. After menopause, breast self- exams should be performed monthly on the same day. As women continue to perform breast self-exams, the more adept they will become. The exam fa- miliarizes a woman with her breasts and she is quick to notice any abnormalities, should they de- velop. The first step in the exam is to lie down, with a pillow placed un- der the right shoulder. The right arm should be placed behind the head. Using the finger pads of the three middle fingers on the left hand, feel for lumps or thickening of skin. There are three ways a woman can move around her breast: the first is in a circular motion;, the second is in an up and down mo- tion; and the third is by using the wedge. If the woman is unfamiliar with these options, she should contact her physician for instructions and information on how to perform a breast self-exam. Once the right breast has been examined, repeat the same pattern with the left. It is important to no- tice any changes that can be spot- ted visually - a breast may look dimply, or there may be a redness or swelling of the nipple. Women ages 20 to 39 should have a clinical breast examination every three years. They should, however, do a breast self-exam once a month. Women ages 40 and older should have a mammogram each year. They should have an annual breast examination, and should al- so perform a breast self-examina- tion once a month. Beebe to hold Breast Cancer Coalition exhibit Delaware Breast Cancer Coali- tion's traveling pictorial exhibit, "Living and Giving," will make a stop at Beebe Medical Center Aug. 31 - Sept. 11, with the goal of teaching the importance of early detection through self-exams and mammograms. The exhibit will feature amazing stories, pictures and quotes of 31 women and one man who have survived breast cancer and have discovered that there is a life after the disease. Maureen Lauterbach, the chair- person of the coalition, hopes the photographs will convey a feeling Aug. 31-Sept. 11 of optimism about breast cancer. "Their [the breast cancer sur- vivors featured in the exhibit] messages convey that the path to life is through hope, courage and faith, together with surgical inter- vention, cancer treatments and much support from the medical and nursing professions, families, and friends," Lauterbach said. The exhibit will be shown from 8 a.m. to 4:30 p.m., in Beebe Med- ical Center?s Tunnell Cancer Cen- ter, which is located in the hospi- tal. For more information, call 645- 3770. ENDERMOLOGIE'rM ' "le Only FDA approved cell tretment." We Can Help You Get In Great Shape For The Summer. Don't let unwelcome bulges and dimpling from cellulite keep you from the beach. Do something about it with ENDERMOLOGIE TM, a new non-surgical innovative cellulite treatment for men and women that also improves skin tone and diminishes bulges. 306 Polk Avenue Milford, Delaware 302-424-2200 Call today for more information: Bruce M.Topol, MD Board Certified Plastic Surgeon 1532 Savannah Road Lewes, Delaware 302-645-9155 gether to accelerate the search for treatments and cures." "We are delighted that AT&T WorldNet Service is joining us in our third year of telethon sponsor- ship," said Joseph H. Bourdow, Val-Pak,president and MDA vice president. "Corporate support is more than doubled through this cross promotion, which both in- creases telethon viewership and generates donations." "Speed is critical to our busi- ness and to the fight against mus- cle-wasting diseases," said Dean Colantino, director of AT&T WorldNet marketing. "We're delighted that AT&T can expand its support of MDA. Our partnership with Val-Pak is a winning combination for 'Jerry's kids' and everyone interested in using the information superhigh- way." ASSOCIATES IN MEDICINE, P.A. NANCY A. UNION, M.D. KEVIN P.S. WALLACE, M.D. SUE ISSACS, P.A.-C Internal Medicine Ages 16 and Up 645-6644 119 W. Third Street, Lewes, DE Hours Monday-Friday by Appointment New Patients Welcome Accepting Medicare Principal Health Care AmeriHealth Blue Cross/Blue Shield MAMSI Aetna-US Healthcare i m i-hour Emergency Medical Care Minor emergencies demand expert care. When you;re too far from your family doctor, and you don't need to call 911, you can depend on Beebe Emergency Medical Centers. Beebe Emergency Center, in Mfllville, and Beebe Medical Center, in Lewes, meet your needs with emergency-trained specialists at both locations, 24 hours a day. For emergency medical care: Near Bethany and Fenwick BEEBE EMERGENCY CENTER Route 26, just we,t d Rt. ! and de Canal Bridge, Millville (41/2 milus westd gelhany Beach) Open 24 hours a day, seven days a week, from Memorial Day lhrough Labor Day. For emergency information, call 539-8450. Lewes, near Rehobeth and Dewey Beach BEEBE MEDICAL CENTER EMERGENCY SERVICES Savannah Road, east d Rt. 1, Lewes Open 24 hours a day, seven days a week, year-round. For emergency information, call 645-3291. Dial 911 for life-threatening emergencies. Call-A-Nurse at 645-3332 for phone advice. B Beebe Medical Center