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October 10, 1997     Cape Gazette
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October 10, 1997

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40 - CAPE GAZETTE, Friday, October 10 - October 16, 1997 Cancer Watch Delaware ACS noted with Prof'fle in Progress Award The Board of Sponsors of Na- tional Breast Cancer Awareness Month announced the winners of this year's Profiles in Progress Awards, a national awards pro- gram recognizing superlative ef- forts by the media, corporations and community groups to raise awareness about the importance of detecting breast cancer early. Award winners were honored Thursday. Oct. 9, of the Winter Garden Atrium at the Harold Washington Library in Chicago. The evening focused on stories of caregiving, honoring those who offer extraordinary care and sup- port to women battling breast can- cer. Throughout the awards presen- tation, dramatizations of care- givers' stories were retold on stage. The evening's emcees were Chicago news anchors Jay Levine and Mary Ann Childers. Among the winners were the American Cancer Society, Delaware Council; Lexington, Kentucky's WKYT-TV; Boston Chicken; and Texas Mobile Health. The American Cancer Society, Delaware Council, recognized that most particularly, smaller companies often don't have the personnel or financial resources to mount early detection programs. With that in mind they devel- oped materials and called 100 businesses to convince them to take advantage of what was being offered. At the end of the first year, 80 businesses had agreed. Each business was provided with promotional materials at lit- tle or no cost, a list of ideas which the company could use or adapt, sample letters, as well as articles which could be reproduced. Every single business renewed for the second year and 55 more joined, totaling 135 companies that, most likely, would otherwise have had no organized early detection pro- gram. "What distinguishes the win- ners of the Profiles in Progress Awards is that they have made a difference. These awards recog- nize those who have been instru- mental in helping save women's lives through outstanding pro- grams that deliver effectively the message of early detection. "Quite simply, lives might have been needlessly lost, if not for their efforts. It is my honor to salute these valiant champions of breast cancer awareness," said A. Keith Willard, chairman of Zeneca, Inc., a founder and sole funding sponsor of National Breast Cancer Awareness Month. The award winners represent a cross section of activities to reach Know the facts about brceast cancer How much do you know about breast cancer? The answer is probably "not enough," because few people like to think about the subject. But your health, and your life or the life of a woman close to you, may depend on knowing a few simple facts. Did you know that One out of every eight Ameri- can women will develop breast cancer in her lifetime. Breast cancer can occur with- out any warning signs and more than 80 percent of breast lumps are not cancerous. If breast cancer is diagnosed and treated early, the five-year survival rate is more than 90 per- cent. Modern mammography can reveal small breast cancers up to two years before they can be felt. There is no need to be afraid to learn about breast cancer. The facts are encouraging and reassur- ing. If you remember only one thing about breast cancer it should be this: Early detection is a woman's best protection. Early detection provides the best opportunity to treat breast cancer successfully, and a diagno- sis often does not mean removal of the breast. Doctors recommend this three- step early detection program: Schedule regular mammograms - your first screening mammogram by age 45, one every year or two to age 49, and every year after 50. Perform monthly breast self-ex- amination - your doctor can show you the proper method. See your heaithcare provider for regular breast examinations - at least every three years to age 40 and then every year. October is National Breast Can- cer Awareness Month, a good time to get the facts. To find out more about breast cancer, ask your healthcare provider or call these toll-free numbers: American Cancer Society, 1-800-ACS- 2345; National Cancer Institute, 1-800-4CANCER; National Al- liance of Breast Cancer Organiza- tions (NABCO) 1-800-719-9154; or Y-ME National Breast Cancer Organization, 1-800-221-2141. Breast cancer program offered Oct. 20, 27 Bayhealth Medical Center - Kent General Hospital in Dover will offer a free program teaching women the three,part approach to early cancer detection. The focus of this program will include learning to perform monthly Breast Self Exams (BSE), the importance of mammography and the importance of physical breast exams by your doctor. Programs are scheduled for Mondays, Oct. 20 and Oct. 27 from 10 a.m. to noon. Sessions are held in the Women's Center at Kent General Hospital, 540 S. Governor's Avenue, Dover. For more information or to pre- register, call 302-674-7135. Fitness Tip of tile Week EXERCISE MAY REDUCE FEMALE REPRODUCTIVE CANCERS Some studies have shown that former college athletes had a risk rate of two and a half times less for breast, ovar- ian, uterine, cervical and vagi- nal cancers than those women who did not engage in athlet- ics. Submitted by Robert Cairo. licensed physical therapist, Tidewater Physical Therapy, 945-511 I. Women: did you perform your Breast Self Exam (BSE) this month? women, particularly underserved women, with the message that ear- ly detection saves lives. Observed for 12 years, National Breast Cancer Awareness Month is dedicated to educating Ameri- cans about the importance of early detection of breast cancer. Originally co-founded by Zeneca Pharmaceuticals and Can- cer Care, Inc., the National Breast Cancer Awareness Month Board of Sponsors now includes 17 of the nation's leading medical, pro- fessional, and governmental agen- cies. Introducing DigiFocus, the first 1OO% digital hearing aid. Now the digital tech- nology that made CDs possible is available in an advanced hearing instru- ment. With its computer- ized 1OO% digital sound processing, DigiFocus makes millions of calcula- tions per second, con- stantly shaping the incom- iC ing sound to suit your hear- ON ing - automatically. What's more, unlike other hearing instruments, DigiFocus splits sound into seven distinct frequencies, so it can be more precisely fit to your specific hearing needs. Find out what digital technolo- gy can mean to your hearing. Call today! 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