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Cape Gazette
Lewes, Delaware
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October 10, 1997     Cape Gazette
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October 10, 1997
 

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56 - CAPE GAZETTE, Friday, October 10 - October 16, 1997 Top Marketkng Communicators offers solutions for area businesses David Termotio, a veteran marketing specialist who lives in Lewes, recently brought Top Marketing Communicators to the Cape Region to serve area businesses. Acting as a corps of senior executives, Top Marketing Communicators (TMC), led by Termotto, works on a monthly retainer basis to help companies develop new ap- proaches to marketing. "Every company is in a different situa- tion. For one it may be expansion; for an- other taking a new direction; still another is striving to reach capacity," said Termotto. "Whichever the case may be, there is a common denominator - namely strengthen- ing success and revenues. If you're a retail- er that refers to build- ing traffic flow, trans- actions, frequency and market share or if you're in business-to- business that refers to generating leads, pur- chase orders, agree- ments and contracts, we may be able to help," said Termotto. TERMOTTO The TMC formula amounts to adding the best concepts and so- lutions from top advertisers around the globe to creative direction with production skills and cost accounting, giving clients the most payback for their advertising dol- lar. "But the chemistry is incomplete," said Termotto, "without the client's specific marketing objective: increasing recogni- tion; retaining the existing customer base; attracting interest; selling through in the short term; or getting ahead of the competi- tion and capitalizing on your revenue-pro- ducing potential." Termotto has served business, consumer and industrial advertis- ers during a 20-year career dedicated to the marketing profession. He gained his practi- cal experience working for both top adver- tisers and agencies such as McDonald's, CitiCorp/CitiBank, BBDO, and Ogilvy and Mather. His training in cities from London and Barcelona to New York, Chicago and Washington, D.C., has involved annual planning, sales promotion and direct mar- keting communications. "If a business thinks that it may be in the market some day for bringing in volumes of new business, Top Marketing Communicators recom- mends a preliminary interview," said Ter- motto. To arrange for a time and to receive the TMC kit containing credentials, public- ity, portfolio samples and presentation ma- terial, contact Termotto at 645-5674. I.G. Burton celebrates 90th anniversary with grand opening I.G. Burton has announced the grand opening of their new show- room for Mercedes-Benz and BMW automobiles. The new loca- tion is next to Burton's Chrysler, Jeep store on Route 113 in Mil- ford. "We are entering our 90th year in business," said David Bur- ton, chairman of I.G. Burton, "and this grand opening is part of a new era for our company and for our family." "Last fall the new era began," Burton said, "with the addition of the Chrysler line of automobiles and the opening of that new store. The new Mercedes-Benz and BMW showrooms will allow us to devote more attention to sales and service of these two great fran- chises. It's also a new era for our family, because my sons are now assuming greater roles in the run- ning of the operations." With sons Charlie and I.G. in- volved, Burton said, "we've been able to take on new lines and open up two new locations. We won't allow expansion to change our re- lationships with our customers," he added, "no matter how big we get. So many of them have been doing business with us for years, we never want to let them down. Before moving to their new loca- tion, Burton's Mercedes and BMW showrooms were on Route 1 in Milford, which has been the home of the company for much of its 90-year history. "The new location is actually two separate facilities," said Char- lie Burton. "Mercedes and BMW will have separate showrooms and separate service entrances, to bet- ter serve our customers." "We will stock lots more cars at the new facility," said I.G. Burton, "which means we'll sell more cars than ever before." Shown during the I.G. Burton 90th anniversary celebration, which included the opening of the new Mercedes-Benz and BMW showroom, are (l-r) Paul Nester, Wayne Wheatley, Richard Sharp, manager;, Gary Menden and Jim Leone. Rosanne Pack photo Resort chamber shows off Sea Witch shirt The Rehoboth Beach-Dewey Beach Chamber of Commerce prepares to show the Colors for Sea Witch Halloween and Fid- dlers' Convention. Ready to model a haunting,black long sleeve T.shirt bearing the orange likeness of Fang Tastic him- self are (l-r) Carol Everhart, chamber executive director;, Gi- na Forucci, chamber staff and Rob Marshall, president of the board of directors. The shirts, $15, and $5 Fang Tastic pins are on sale at thechamber office. Forum to sponsor grant-writing workshop The Delaware Humanities Forum will host a grant-writing workshop on Thursday, Oct. 16, from 6 to 9 p.m. at the Lewes Public Library, Lewes. Representatives of nonprofit organizations in Sussex County are encouraged to attend this workshop on making grant applications to the Delaware Humanities Forum. Forum supported programs have included book and film discussions, lectures, history exhibits, panel discussions, living history presentations and conferences. To register, or for more information, call the forum office at 1-800- 752-2060. GRAND OPENING! THE SMART NEW ADDRESS IN RIF.ilOilOTH BEACH BEYOND EXPECTATIONS ...... WITHIN REACH Welcome to the Villages of Old Landing ... a planned community of 140 single family homes in a beautiful and serene setting only a few minutes from Rehoboth Beach and Lewes. A fenced community with a gate house entry, The Villages of Old Landing offers many desirable amenities, including lakes, wooded areas with miles of hiking and biking trails, a pool and a pool house, a recreation area and curbed cul-de-sac streets with sidewalks. You can choose from several exciting and unique designs with 1,250 to 2,300 square feet of living space-- as little or as much as you'll need to accommodate your new lifestyle. All models provide single-floor living with tra- ditional exteriors and open and airy floor plans designed to meet contemporary needs. All feature cov- ered porches, 2-car garages, step-saving kitchens with full appliances, and sumptu- ous baths. Visit our beautifully-fur- models soon!