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November 30, 2012     Cape Gazette
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November 30, 2012

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...... j ]. I, . . ,! _ l lJiill, i , i 44 FRIDAY, NOVEMBER 30 - MONDAY, DECEMBER 3, 2o12 BUSINESS & REAL ESTATE Cape Gazette Economy Continued from page 42 to you tonight," Weagraff said. Add to that the fact that it did not include for-profit organiza- tions, e.g. commercial cinemas and theaters, so the real figures are likely much greater. Another aspect of the arts' im- pact on the economy came from audience intercept surveys which were distributed at vari- ous events, performances and museums. The survey inquired where the subject came from (by ZIP code), how many were in their party and how much they spent in association with the event. "How much did you spend on the meal, the dinner out be- fore or after, the babysitter you paid for, parking or gas?" Wea- graft said, rattling off the addi- tional costs associated with an evening out. The survey also inquired as to whether or not the participant business structure of the area. would look somewhere else if The metrics determine the exact this event weren't happening in figures in how the money re- that area. Weagraff said, "By and mains in the local economy be- large, the answer is yes. It is im- fore inevitably moving out, but portant to support those active- every contribution which keeps ties close to home." the money here a little longer The audience members are strengthens the local economy." not the only ones contributing to Local and state governing bod- the local economy; the arts or- ies also benefit from these local ganizations also contribute. Take, arts organizations. Weagraff said for example, a local theater for the 60 percent of nonprofits which is planning to perform a that participated in the study, the play. The stage crew would go to state made roughly $7 million an- a local hardware store to pur- nually in income tax from em- chase lumber and paint to build ployees and franchise tax from the set. This benefits the worker the organizations; the local gov- at the hardware store who re- ernment made almost $3 million ceives their money and spends it annually. at the local supermarket. This is "That's where this kind of eco- just one of the ways local arts or- nomic impact study is valuable ganizations help the local econo- to us in making a case," Weagraff my. said, adding, "I never say it costs "The metrics used to come up the state money to support the with this information have won arts; it is an investment which two different Nobel Prizes in eco- has a demonstrated return." nomics," Weagraff said. These The DAA and the groups pres- metrics are tailor-made for the ent at the meeting will have to region based on an analysis of the determine how to appeal to the business side of the rest of the accommodate events, and Jenna county to match the beach area's Beard of Southern Delaware penchant for the arts. Tourism suggested the potential Karen Duffield, executive de- of social media in networking rector of the Georgetown Cham- and spreading the word. ber of Commerce, brought up These issues will be taken up the fact that Georgetown has a at the next meeting, which is ten- number of venues which could tatively scheduled for January. e Attorney-At-Law REAL ESTATE SETTLEMENTS CIVIL, CRIMINAL LAW & ZONING Zoning & Variances Commerical Misdemeanor & Corporate & Litigation Felony Offenses Business Law Wills and Estates Accidents& Home Owners DUI & Traffic Personal Injury Associations Offenses Municipal Law Issues 120 South Bedford Street Georgetown, DE 19947 855-0120 Listing of areas of practice does not 420 Rehoboth Ave. Rehoboth Beach, DE 19971 By Appointment represent specialization in those areas. ~"Associates SHOWN AT the recent arts in the econOmy meet- ing held at Lewes Public Library are (I-r) Sheila Bra- vo, executive director of the Rehoboth Art League; Guillermina Gonzalez, ex- ecutive director of the Delaware Arts Alliance; and Paul Weagraff, direc- tor of the Delaware Divi- sion of the Arts. 4 MIKE LOVE PHOTO It can also provide for today. 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